Resume

Annette M. Potter

EDUCATION

Bachelor of Arts in Communication

Edward R. Murrow School of Communication, Washington State University, May 2007
Journalism emphasis with a minor in theater from the School of Music and Theatre.

Poynter Institute, Essential Skills for Rising Newsroom Leaders

Completed Rising Newsroom Leaders seminar at Poynter Institute, Dec. 2019

EXPERIENCE

Art Director

DCG ONE, Seattle

The Agency at DCG ONE, October 2022-present

  • Launched and co-leads production design studio, overseeing all production design.
  • Heads up discovery, scoping, authors creative briefs, reviews work, and presents creative to clients.
  • Trains coaches and mentors designers, copy writers and contractors.
  • Art direction for creative experience agency projects ranging from suites of social media posts and digital ads to murals and transit wraps, and everything in between.
  • Design of magazines, catalogs, direct mail, sales collateral, newsletters, marketing materials, white papers, fan experiences, merchandise, signs and more for national brands and nonprofit organizations.
  • Balances leadership responsibilities with those as individual contributor as designer and art director on creative experience projects.

Owner & Art Director

Kern This Studio, August 2011-present

  • Contract print publication design, layout, branding and graphic design services.
  • Contract web graphic design, UI/UX design, digital design and creative consulting.

Managing Editor

The Cordova Times at Native Village of Eyak

The Cordova Times, Cordova, Alaska (remote) April 2016-July 2022

  • Consulted Alaska Tribal government during ownership transition.
  • Oversaw weekly newspaper production, content creation and business.
  • Managed team of direct reports, freelancers and contractors.
  • Edited news and features for content, clarity, grammar and AP Style.
  • Crafted social media copy and syndicated stories to social channels. Grew social media exponentially.
  • Designed ads, editorial and marketing materials. Oversaw vendor relationships.
    Oversaw a website redesign and relaunch of thecordovatimes.com. Grew digital reach by tenfold.

News Editor

Walla Walla Union-Bulletin, Walla Walla, Washington, February-November 2021

  • Oversaw day-to-day newsroom operations.
  • Assigned, edited and published news in print and online.
  • Crafted social media posts and scheduled stories for digital distribution and social media channels.
  • Supervised a team of seven reporters and photographers.

Copy Editor/Front Page Designer

The News Tribune, Tacoma September 2015-May 2016

  • Edited news and features for content, clarity, grammar and AP Style.
  • Designed front and local news pages for The News Tribune and The Olympian.
  • Prepared and posted stories online and social media channels.

Editor of Visuals

The Cordova Times, Cordova, Alaska (remote) August 2011-April 2016

  • Edited news and features for content, clarity, grammar and AP Style.
  • Crafted social media copy and syndicated stories to social channels.
  • Designed ads, editorial and marketing materials.

Art Director

First Alaskans Magazine, August 2011-December 2013

  • Consulted First Alaskans Institute into transition of ownership.
  • Recruited and supervised a team of veteran freelance photographers.
  • Designed ads, editorial and marketing materials.

SOFTWARE

  • Figma
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • News Edit Pro
  • SiteManager
  • TCMS Blox, DTI, CCI
  • Microsoft Office
  • WordPress
  • Asana, Wrike, Smartsheets

RECOGNITION

First Place
Best Weekly Newspaper
Alaska Press Club,
2019 and 2020

First Place
Best Ongoing Coverage of COVID-19 Pandemic
Alaska Press Club, 2020

First Place
News Design
Alaska Press Club,
2016, 2018

First Place
Magazine Design
Alaska Press Club
2012, 2011, 2010, 2017

First Place
Magazine Cover Design
Alaska Press Club
2012, 2011, 2010

First Place
News Graphics
Alaska Press Club 2010

First Place
Page Design
Idaho Press Club 2007

Edward R. Murrow Award for Achievement in Journalism for Women, 2007, 2006