Annette M. Potter
Bachelor of Arts in Communication
Edward R. Murrow School of Communication, Washington State University, May 2007
Journalism emphasis with a minor in theater minor from the School of Music and Theatre.
Owner, Graphic Designer • Kern This Studio, August 2011-present
Contract print publication design, layout and other graphic design and publishing services. Contract logo design, marketing design and small business consulting. Contract web graphic design, UI/UX design, website creation and consulting.
Managing editor • The Cordova Times, Cordova, Alaska (remote) April 2016-present
Oversees production of the weekly newspaper, content creation and all aspects of the business. Oversees team of reporters, photographers, freelance contributors and office staff. Writes and manages production schedule. Edits news and features for content, clarity, grammar and AP Style. Assigns ad placements, designs print and digital advertising, processes and proofs camera-ready ads, lays out editorial, writes display type. Oversees vendor relationships. Creates print and digital advertising collateral and marketing materials. Consulted owner during transition into ownership to Native Village of Eyak. Oversaw a complete website redesign and relaunch of thecordovatimes.com. Maintains and updates website content and advertising. Writes SEO headlines and metadata. Oversees social media. Writes newsroom policy and consults owner on budget and business plan.
Copy editor/page designer • The News Tribune, Tacoma September 2015-May 2016
Edited news and features for content, clarity, grammar and AP Style. Designed and layed out all local news pages for The News Tribune and The Olympian out of the Tacoma office. Managed work flow of local news pages on deadline. Assigned and wrote promos. Collaborated with reporters, editors, photographers, copy editors and web team. Prepared and posted stories for digital publishing. Wrote SEO headlines and metadata.
Visual editor • The Cordova Times, Cordova, Alaska (remote) October 2011-April 2016
Manages production of the newspaper and all visuals. Writes and manages production schedule. Assigns ad placements, designs advertising, processes and proofs camera-ready ads, lays out editorial, writes display type. Coordinates with advertising executive, editor and printer on production. Advises editor on visual, content and planning decisions. Creates advertising collateral and marketing materials. Redesigned the newspaper. Consulted editor/owner during transition into ownership from Alaska Newspapers Inc.
Art Director • First Alaskans Magazine, August 2011-December 2013
Consulted for non-profit First Alaskans Institute into transition of ownership after sale from Alaska Newspapers Inc. Planned visuals with editor and reporters and columnists. Recruited and supervised a team of veteran freelance photographers. Teamed with advertising account executives to design, process and proof ads, establish advertising production work flow and created collateral and rate card. Created marketing and subscription materials. Calculated advertising to editorial ratios, decided size and organization of the magazine. Established and coordinated production schedule. Consulted on printer bidding and selection process.
Visual Editor, Designer • Alaska Newspapers, Inc. and First Alaskans magazine, March 2010-August 2011
Designed two weekly newspapers, The Tundra Drums and The Seward Phoenix Log. Creative art director for First Alaskans, an Alaska Native business, culture and lifestyles magazine. Worked closely with editorial staff to develop alternative presentation ideas, graphics and illustrations. Dummied, designed and prepared pages to plate. Toned photos for all projects. Designed special sections, advertisements and commercial print projects. Performed pre-press duties included direct to plate for offset press. Created advertising collateral, rate cards and other marketing materials.
Special sections editor • Anchorage Daily News, February 2009-March 2010
Wrote, assigned and edited stories, planned content, toned photos and designed special sections for the Anchorage Daily News. Took occasional photos. Was in charge of sections including Alaska House & Home, Alaska Pulse, Best of Alaska and Alaska Visitors’ Guide. Planned logistics, determined production schedule, tracked sales and goals and created sales packets for advertising staff. Revamped program with advertising management team and newsroom leaders.
Front page designer/copy editor • The Idaho Statesman, June 2007-November 2008
Designed front and other pages, including Nation/World cover, Business cover, Outdoors page and inside news pages. Created and edited graphics, charts, maps, illustrations and other graphic elements. Edited stories, wrote headlines and cutlines, wrote promos, proofed pages and uploaded news content to website. Wrote SEO headlines for web.
Reporting intern • Washington State Magazine, January-May 2007
Reported features and compiled briefs and obituaries for the Washington State University alumni magazine.
Copy editor intern • Tri-City Herald, May-August 2006
Edited stories, wrote headlines, designed pages, chose wire content, planned, designed and edited Life sections, and produced special sections.
Copy editor intern • Moscow-Pullman Daily News, May-August 2005
Wrote headlines, designed and edited pages for features and special tab sections for newspaper.
Student newspaper editor, various positions • The Daily Evergreen, Washington State University, May 2004-May 2007
Positions held include editor-in-chief, managing editor (twice), copy editor, copy chief and MiX (entertainment section) editor. Major accomplishments include newspaper redesign and launch of MiX, a weekly entertainment special section. Also was editor of The Chinook Yearbook.
Adobe InDesign • Adobe Photoshop • Adobe Illustrator • Quark Xpress • Quark CopyDesk • News Edit Pro • SiteManager • DTI • CCI • Microsoft Office • Basic HTML • WordPress
- First Place in Magazine Design, Alaska Press Club 2012
- First Place in Magazine Cover Design, Alaska Press Club 2012
- First Place in Magazine Design, Alaska Press Club 2011
- First Place in Magazine Cover Design, Alaska Press Club 2011
- First Place in News Graphics, Alaska Press Club 2010
- First Place in Magazine Design, Alaska Press Club 2010
- First Place in Magazine Cover Design, Alaska Press Club 2010
- First Place in Page Design, Idaho Press Club 2007
- Edward R. Murrow Award for Achievement in Journalism for Women, 2007
- Second place in Page Design and Graphics, Society for Professional Journalists Inland Northwest chapter, 2006
- Edward R. Murrow Award for Excellence in Journalism for Women, 2006
- First and third place in Page Design and Graphics, Society for Professional Journalists Inland Northwest chapter, 2005